About

Marketing Data Scientist with experience in applying machine learning in marketing analytics. Experienced in Marketing Mix Modelling, propensity scoring, audience clustering, attribution, and content analytics. My main focus is on developing and implementing solutions that help to measure and increase ROAS. Besides development, I also conduct trainings (internal and external) and frequently communicate the results to high-level stakeholder. As a data scientist, I want to make ML accessible, transparent, actionable.